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From the Best-Selling Author of Culture That Rocks...


Up-and-coming leaders have a challenge: How do you enhance your company’s culture in your current role? How do you establish yourself as a leader who takes your organization’s brand to eleven? You may not be an executive, and you may or may not have direct reports, but you still have the power to be a major influencer of your organization’s culture, lighting it up and making it rock, from the inside out.

Leadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results teaches new and up-and-coming leaders how to bring the attitude, aptitude and work ethic to create an iconic culture with rock star business results.


Part of the “Culture That Rocks” series, Leadership That Rocks uses examples from some of the most influential and recognizable figures to show you how to become culture-driven, a versatile manager, and a catalyst for change within your organization. You will learn how to develop your own leadership and to powerfully grow your brand’s culture from within your sphere of influence. 


Full of practical advice and actionable tips, this leadership blueprint gives you the goods to stand out as a rock star leader who knows how to amp up business results.

Published by:

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Released 5|18|2021
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The Book
As a keynote speaker, author, podcaster, and entrepreneur, Jim Knight teaches organizations of all sizes how to attain their own "rock star" status.

Although his illustrious career started at Gatorland Zoo (he has the scars to prove it), Jim cut his teeth in the hospitality industry and eventually led Global Training for Hard Rock International for two decades. His customized programs show how to amp up organizational culture, deliver world-class differentiated service, and build rock star teams and leaders.

Known for his edu-taining programs (in person, virtually and in print), Jim is the best-selling author of Culture That Rocks: How to Revolutionize Your Company's Culture and was featured in Entrepreneur Magazine as one of the "5 Books That Will Help You Transform How Your Do Business".

Jim's newest book, Leadership That Rocks  (May 2021), is the first in the 3-part "Culture That Rocks" series.

A portion of Jim's book sales, podcast revenue, speaking fees and training program proceeds goes to No Kid Hungry and Cannonball Kids' cancer.
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The Author

Kara Goldin


Hint Water, Founder/CEO, Best-Selling Author of Undaunted: Overcoming Doubts & Doubters

Want to know what makes the most effective leaders? Jim Knight explains how it really works. Whether you are (or striving to be) a manager, leader or CEO, do yourself a favor and read Leadership That Rocks.


Don Fox


Firehouse Subs,

Chief Executive Officer 

All cultures are rooted in beliefs. In Leadership That Rocks, Jim Knight unleashes the greatest belief of all: the belief in one's self. Readers will be inspired to unleash the power they hold inside themselves and affect changes in the culture of their organizations they thought impossible.   


Soledad O'Brien

Award-Winning Journalist, Producer, Anchor, Author of The Next Big Story

Leadership That Rocks delivers information anybody can use as they try to navigate the path to professional success

Steve Cockram


GiANT Worldwide,

Co-Founder, Author of

5 Gears and 5 Voices 

Jim Knight has done a masterful job outlining the critical elements of personal leadership required today to truly transform an organization’s culture. Full of real-world examples and meaty takeaways, Leadership That Rocks moves the needle from a strategy-based approach to a culture-driven roadmap to success. Every new leader should have this book on their bookshelf.


Jeremy Ryan Slate


Entrepreneur & Top 100 Podcaster, Create Your Own Life

Jim Knight has a very unique viewpoint on leadership, influenced with a rock ’n roll flair. I’m excited for the future generation of leadership that Jim is creating. You NEED to read this book.”


Elizabeth McCormick


US Army Blackhawk Pilot, Leadership Speaker and Author of The P.I.L.O.T. Method

Jim Knight is once again the rock star of creating a thriving business culture. In his follow up book, Leadership That Rocks, the author builds on his stellar accomplishment in Culture That Rocks, by focusing on the role leaders play in creating a culture that exceeds expectations and indeed rates an “Eleven”!


Steve Farber


International Business Speaker,

Best-Selling Author of The Radical Leap and Love is Just Damn Good Business

In Leadership That Rocks, Jim Knight shows us that successful leadership, rock star company culture and consistently great business results are all intertwined. Real-world stories + inspiring insights = the perfect leadership playlist. Take a radical leap, buy this book, and amp your success up to eleven!"  


Christopher Stuart


Berkshire Hathaway HomeServices, President & CEO 

Jim Knight brings such an energetic and refreshing perspective to leadership! Jim’s passion for helping others is resonant throughout Leadership That Rocks and his podcast too. This is a must-read!

For those new and up-and-coming leaders looking to accelerate their impact and influence, Jim has provided a FREE Workbook, as a companion to Leadership That Rocks.
This downloadable resource (printable or fillable PDF) is perfectly designed for those leaders looking to: 
  • move from passive reader to active participant in the development process
  • assess their company's current cultural state
  • deep-dive into their own current and desired leadership style
  • discover innovative ways  to amp up and apply their leadership skills
Do the work and reap the rewards!
The Workbook

If Interested in Hiring Jim to Speak at Your Event

If Interested in Buying Bulk Books (50+)

If Interested in Book Marketing (bookstarPR)

To Contact Jim's Publisher (Page Two Books)

To Contact Jim Directly

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